The logotype was developed in a way which is simple with a modern typeface which is used in a manor which reflects the charities values. The keyline which is always attached to an edge is a visual interpretation of support which they give to the community. The logo type would also be used as a device within graphics to in a supporting playful manor to show that John Whitgift Foundation is there for those who need it.
To announce the new brand we used the opportunity of doing their annual journal in a way which expresses the new brand look and feel.
Fairfield Halls in Croydon underwent major refurbishment with John Whitgift Foundation sponsoring the Community Cube building. This gave us an opportunity to show the brand to the public and to show them who the foundation are with window graphics which and wallpaper inside the space.