Lloyd's Register Foundation - +m Adam Welton Design

Lloyd’s Register Foundation

LLoyd’s Register Foundation challenged us with creating a creative campaign identity which was based around their core 7 challenges they are tackling. My solution was to create simple yet distinctive suite of icons which can be used in a various different ways to portray these challenges. The iconography became the driver which was shown over various outcomes from print, digital and environments.

All work done whilst working at tothepoint and all work had input from the team.

As LLoyd’s Register Foundation is a global charity, we was tasked to create a strategy document which outlined the challenges they face and how they plan to tackle them. The cover of the document was die cut with a fold out back and front to give the print gravitas. It was also the first time the campaign identity was used, and outlined how the icons represented what they are trying to achieve.

+ more work

John Whitgift Foundation
branding + print + merchandising + large format graphics

Royal Free Hospital
large format graphics + illustration