made in London
settled by the coast

hello, I'm ada+madamg
a graphic designer made in London, settled by the sea, and this is zero dog

Continue to featured projects

LifeArc Logo RGB Black
poster life arc home 2
poster life arc home
Lifearc phone
life arc digital lifearc banner
life arc digital lifearc banner 2

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Stack Logo Stacked Alone Positive
Photo Booth Front on portrait
stack devices trans 1
stack user profile 1 copy

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Butterkist Logo Positive
Butterkist Sweet
Butterkist Sweet toffee
Butterkist Sweet sweet salty
pop corn cluster 1
macbook alone butterkist
iphpone16 alone butterkist2
pop corn cluster 2
macbook alone butterkist 2

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Checkout croydon logo AW RGB positive verticle icon type
20466 CC poster AW v35 1
cc card phone
Checkout croydon logo AW RGB Icon positive large
cc macbook 1

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JWF brand 3 image 1
old john
JWF Mockup serve care excel spread 3
JWF materials2 image 65
JWF CC 1 image

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all projects

Here’s a mix of projects from branding, digital, print, and a few other bits and bobs.

Take a look around—there’s a little bit of everything 🧐

branding

view all branding

cc feature 1

Checkout Croydon

branding, campaign identity, logo design, web design, web build, wordpress, event materials, marketing materials, print, editorial
stack feature image

Stack PhotoBooth

branding, logo design, web design, web build, wordpress, event materials, print
lifarc feature

LifeArc

  • branding
  • guidelines
  • logo design
  • social media
  • print
scc feature

Southwark Climate Collective

branding, campaign identity, guidelines, logo design, web design, web build, event materials, print

view all branding

digital

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print

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other

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about me

I’m a senior graphic designer at tothepoint, a branding agency. My passion for design started at a young age when I would customise Xbox controllers—long before I even knew graphic design was a career. It was something that came naturally to me.

After discovering that design could be more than just a hobby, I made the leap from working as a motorcycle mechanic to pursuing a degree at the University of Hertfordshire. I graduated with first-class honours and received multiple industry awards, including the YCN Student Award, Creative Conscience Gold Award, and shortlisted for the Brand Opus Chrysalis Award and Creative Conscience Award.

Originally from London, I later moved to Eastbourne, where I’ve settled by the sea—finding inspiration in both city energy and coastal calm.

download cv

tothepoint – Senior Designer – July 2018-Present

At tothepoint, a small but dynamic branding agency, I’ve had the opportunity to work across multiple design disciplines, spanning both print and digital. The nature of a smaller team has allowed me to take on a diverse range of projects, significantly advancing my expertise. My knowledge of print techniques and processes has deepened, while my web skills have evolved from basic understanding to becoming a proficient WordPress developer.

I’ve contributed to major branding projects for organizations such as John Whitgift Foundation and Lloyd’s Register Foundation, as well as digital projects for well-known brands like Popchips and Butterkist.

Collaboration has been a key strength in such a close-knit team. Working across multiple platforms, I’ve helped bring ideas to life through collective effort, ensuring everyone plays their part. My role has also given me direct client interaction—gathering feedback, refining ideas, and communicating concepts effectively to bring projects to fruition.

Stack PhotoBooth – Owner – August 2024-Present

Stack PhotoBooth is my side venture, born from a collaboration with a close friend who crafted a freestanding photobooth from American Black Walnut. Alongside this, we’ve developed the bespoke Stack Booth—a unique concept where photos are captured within a structure and collaged together, creating a distinctive experience.

I’ve handled all branding and marketing, as well as running the business. I also custom-built the website on WordPress, developing a fully bespoke payment and event management system. This project led me to dive into JavaScript and PHP—learning as I went, with a little help from ChatGPT, of course.

Visit stack-photobooth.co.uk

I have skills in the following programs/areas and are used across multiple projects in my portfolio:

Adobe

  • Indesign
  • Illustrator
  • Photoshop
  • After Effects
  • Premiere Pro
  • Adobe XD

Coding Languages

  • css
  • html
  • php
  • java

Other

  • AI prompts
  • WordPress development
  • Square space
  • Framer
  • Maya
  • Cinema 4D
  • Zbrush
  • Microsoft Office

First BA Hons Degree – Graphic Design – University of Hertfordshire

Studying graphic design at university allowed me to develop strong conceptual thinking, generating original ideas at a high level—recognised through multiple industry awards. The course refined my skills in typography, layout, and design aesthetics, while providing the opportunity to work across various design disciplines. In my final year, I tailored my projects towards my passion for branding and creative campaigns.

 

Level 3 – Motorcycle Mechanics – Waltham Forest College

Before pursuing my passion for design, I trained as a motorcycle mechanic—an interest born from my time racing in the Stock 600 class. While I no longer work in that field, the experience sharpened my ability to think mechanically and approach complex problems logically—skills I now apply in digital environments and design challenges.

 

A levels – Mill Hill County High School

Media Studies: B
Product Design: C
Business Studies: D

9 GCSE grades A-C

 

 

Whilst studying my skills where recognised by several different industry award organisations:

Awards

Shortlisted

contact

made in London
settled by the coast