made in London
settled by the coast

hello, I'm ada+madamg
a graphic designer made in London, settled by the sea, and this is zero dog

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web design
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web design

wordpress

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guidelines
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signage & wayfinding

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all projects

Here’s a mix of projects from branding, digital, print, and a few other bits and bobs.

Take a look around—there’s a little bit of everything 🧐

branding

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LifeArc

  • branding
  • guidelines
  • logo design
  • social media
  • print

Stack PhotoBooth

branding, logo design, web design, web build, wordpress, event materials, print

John Whitgift Foundation

branding, guidelines, logo design, event materials, marketing materials, print, editorial, interior design, signage & wayfinding

Southwark Climate Collective

branding, campaign identity, guidelines, logo design, web design, web build, event materials, print

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digital

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print

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other

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about me

I’m a senior graphic designer at tothepoint, a branding agency. My passion for design started at a young age when I would customise Xbox controllers—long before I even knew graphic design was a career. It was something that came naturally to me.

After discovering that design could be more than just a hobby, I made the leap from working as a motorcycle mechanic to pursuing a degree at the University of Hertfordshire. I graduated with first-class honours and received multiple industry awards, including the YCN Student Award, Creative Conscience Gold Award, and shortlisted for the Brand Opus Chrysalis Award and Creative Conscience Award.

Originally from London, I later moved to Eastbourne, where I’ve settled by the sea—finding inspiration in both city energy and coastal calm.

download cv

tothepoint – Senior Designer – July 2018-Present

At tothepoint, a small but dynamic branding agency, I’ve had the opportunity to work across multiple design disciplines, spanning both print and digital. The nature of a smaller team has allowed me to take on a diverse range of projects, significantly advancing my expertise. My knowledge of print techniques and processes has deepened, while my web skills have evolved from basic understanding to becoming a proficient WordPress developer.

I’ve contributed to major branding projects for organizations such as John Whitgift Foundation and Lloyd’s Register Foundation, as well as digital projects for well-known brands like Popchips and Butterkist.

Collaboration has been a key strength in such a close-knit team. Working across multiple platforms, I’ve helped bring ideas to life through collective effort, ensuring everyone plays their part. My role has also given me direct client interaction—gathering feedback, refining ideas, and communicating concepts effectively to bring projects to fruition.

Stack PhotoBooth – Owner – August 2024-Present

Stack PhotoBooth is my side venture, born from a collaboration with a close friend who crafted a freestanding photobooth from American Black Walnut. Alongside this, we’ve developed the bespoke Stack Booth—a unique concept where photos are captured within a structure and collaged together, creating a distinctive experience.

I’ve handled all branding and marketing, as well as running the business. I also custom-built the website on WordPress, developing a fully bespoke payment and event management system. This project led me to dive into JavaScript and PHP—learning as I went, with a little help from ChatGPT, of course.

Visit stack-photobooth.co.uk

I have skills in the following programs/areas and are used across multiple projects in my portfolio:

Adobe

  • Indesign
  • Illustrator
  • Photoshop
  • After Effects
  • Premiere Pro
  • Adobe XD

Coding Languages

  • css
  • html
  • php
  • java

Other

  • AI prompts
  • WordPress development
  • Square space
  • Framer
  • Maya
  • Cinema 4D
  • Zbrush
  • Microsoft Office

tothepoint – Senior Designer – July 2018-Present

At tothepoint, a small but dynamic branding agency, I’ve had the opportunity to work across multiple design disciplines, spanning both print and digital. The nature of a smaller team has allowed me to take on a diverse range of projects, significantly advancing my expertise. My knowledge of print techniques and processes has deepened, while my web skills have evolved from basic understanding to becoming a proficient WordPress developer.

I’ve contributed to major branding projects for organizations such as John Whitgift Foundation and Lloyd’s Register Foundation, as well as digital projects for well-known brands like Popchips and Butterkist.

Collaboration has been a key strength in such a close-knit team. Working across multiple platforms, I’ve helped bring ideas to life through collective effort, ensuring everyone plays their part. My role has also given me direct client interaction—gathering feedback, refining ideas, and communicating concepts effectively to bring projects to fruition.

Stack PhotoBooth – Owner – August 2024-Present

Stack PhotoBooth is my side venture, born from a collaboration with a close friend who crafted a freestanding photobooth from American Black Walnut. Alongside this, we’ve developed the bespoke Stack Booth—a unique concept where photos are captured within a structure and collaged together, creating a distinctive experience.

I’ve handled all branding and marketing, as well as running the business. I also custom-built the website on WordPress, developing a fully bespoke payment and event management system. This project led me to dive into JavaScript and PHP—learning as I went, with a little help from ChatGPT, of course.

Visit stack-photobooth.co.uk

I have skills in the following programs/areas and are used across multiple projects in my portfolio:

Adobe

  • Indesign
  • Illustrator
  • Photoshop
  • After Effects
  • Premiere Pro
  • Adobe XD

Coding Languages

  • css
  • html
  • php
  • java

Other

  • AI prompts
  • WordPress development
  • Square space
  • Framer
  • Maya
  • Cinema 4D
  • Zbrush
  • Microsoft Office

contact

made in London
settled by the coast