At tothepoint, we’ve been working on some branding for the John Whitgift Foundation and put together a set of message-driven posters to highlight their mission, values, and services. These 30 posters will be framed and placed at key spots around their offices and facilities, offering a bit of inspiration and a reminder of the charity’s vision as staff settle back into work.
The posters highlight the John Whitgift Foundation’s founding vision, mission, and three core values: ‘serve,’ ‘care,’ and ‘excel.’ The bright, energetic brand uses a mix of graphic tools and a visual language designed to play a supporting role. From the keyline graphic that frames the logo to the bold typographic details drawn directly from it, every element helps reinforce the overarching message of ‘supporting the community.’