Creating a visually enticing ‘summary’ report that communicated the findings in an engaging, impactful way was essential. We balanced conveying the meteorological content and findings with a style that aligned with the Met Office while ensuring the document fit seamlessly with London Economics’ broader brand materials.

Our creative concept centered around isobars — familiar weather map lines connecting points of equal pressure. These graphics resonated with the public’s understanding of weather while adding visual drama and movement throughout the document. The isobars also helped link sections of content, working in harmony with climate imagery to evoke the dynamic flow of weather patterns and guide readers through the report’s findings.