Lloyd’s Register Foundation
- campaign identity
- guidelines
- event materials
- marketing materials
- editorial
Working with the Lloyd’s Register Foundation was an exciting opportunity to create a campaign brand that brings their mission to life. They tackle some of the world’s biggest safety challenges, and we helped communicate their vision to a wider audience with clarity and impact.
Whilst at tothepoint, we developed a distinctive campaign identity built around seven simple icons representing core challenges: safety at sea, food security, digital systems, sustainability, infrastructure, skills development, and public understanding of risk. A fresh, vibrant visual style translated their strategy into an accessible narrative, making complex issues easier to grasp. The campaign rolled out across print, digital, and conference environments, ensuring their message reached diverse audiences effectively.
guidelines
In October 2020, the Lloyd’s Register Foundation launched the World Risk Poll, the first global study of worry and risk across the world, conducted by Gallop. We at tothepoint began our branding for the poll by designing a new set of themed icons and animations to support the poll and its insights based on 10 perceptions of risk around the globe.
The Lloyd’s Register Foundation World Risk Poll is the first global study of worry and risk across the world.
