All work done at tothepoint and had input by the team
Whilst at tothepoint, we were approached by News UK to brand and design a new sister company, WeDeliver. Although the project didn’t come to fruition, we developed the brand’s look and feel, exploring how it would translate across digital platforms.
The playful identity stemmed from the logo, where the ‘i’ cleverly represented a delivery character. This concept flowed into the web design through simple iconography, pattern repeats, and background graphics, creating a cohesive and engaging visual language.