4VCO
- web design
- web build
- wordpress
All work done at tothepoint and had input by the team
At tothepoint, we developed a minimalist identity for a private equity firm. The client wanted to avoid industry clichés like stock city skyline imagery, so we took a different approach.
For the website, we used abstract architectural photography, paired with a clean, simple layout that reflects the brand’s ethos—making the complex simple in private equity.
