All work done at tothepoint and had input by the team
Whilst at To The Point, we teamed up with Innovate UK KTN and London Economics to help tell the story of AI innovation—how it’s already shaping industries and everyday life in 2022. With a major conference in Birmingham on the horizon, they needed a slick A4 report, and they needed it fast.
To match the future-focused theme, we gave the report a fresh, modern feel while staying true to KTN’s evolving brand. We explored multiple cover and layout concepts, keeping their bold green at the core while introducing clean typography, linear art, and a structured visual language to simplify complex ideas. The result? A report that not only looked sharp but also made AI’s impact easy to digest.
Originally planned as a digital interactive document, the tight deadline meant a print version was also needed—fast. Thanks to our experience in print (and a little help from our trusted indigo print supplier), we turned it around overnight, delivering a vibrant, high-quality report just in time for the conference. With 38 pages of detailed content, engaging infographics, and carefully curated photography, the final piece struck the perfect balance between data, design, and storytelling.