Taking inspiration from Croydon BID’s previous Checkout Croydon brand, we introduced a fresh, consumer-friendly look with bold typography and vibrant colours. The site features locally themed hero images, showcasing the borough’s landmarks, people, and events, reinforcing its cultural identity. A clear distinction between business and leisure ensures that local business owners and levy payers can easily access BID-related information, while consumers can explore a user-friendly directory of businesses, venues, and retailers.

To enhance usability, we implemented a pop-up mega menu for intuitive navigation, making it simple for users to find key content. With a design aesthetic that reflects Croydon’s ambition to be a sustainable and welcoming destination, the site now serves as a dynamic hub that supports the BID’s ongoing initiatives and vision for the area.