Their new identity centers around a bold two-tone split across a circle, so we ran with that. You’ll spot it in the hero slideshow and key visuals across the site. They also went with Josefin Sans as their typeface—a chunky, characterful choice that plays nicely with the brand’s clean layout. To keep things from feeling too static, we added subtle animated circles in Houston’s signature colors, giving the site a bit of extra personality.

This was one of our speedier website builds—just under two weeks from brief to launch. We got things moving quickly with a simple starter theme and Elementor, allowing us to focus on the fun stuff: refining the content structure, adding some bespoke tweaks, and making sure Houston’s punchy new brand translated seamlessly to the screen.