John Whitgift Foundation
- branding
- guidelines
- logo design
- event materials
- marketing materials
- editorial
- interior design
- signage & wayfinding
A distinctive, innovative brand identity that realises the full potential of the Foundation and the great work it does for the local Croydon community.
The Whitgift Foundation asked us to rebrand them, focusing on their role in modern Croydon while honoring their founder, John Whitgift.
We emphasized their commitment to the community—through education, elder care, and support for carers—crafting a clear message that ties their heritage to a forward-thinking vision.
At the core: “To serve, to care, to excel.”
Our brand solution starts with a versatile ‘brand icon’ that symbolizes support using a simple keyline. We created multiple variations of the icon, each offering support from a different direction—a reflection of the Foundation’s ethos.
guidelines
The foundation sponsors the ‘John Whitgift Foundation Community Cube’, adjoining Fairfield Halls, which provides the local community with a space to use for a variety of activities catering to all ages.
