As a leader in its field, LifeArc serves a broad spectrum of stakeholders, from pharmaceutical companies and biotech firms to academic institutions, patient foundations, and the scientific community. The brand refresh needed to connect not only with these audiences but also with the Board of Trustees and prospective partners, ensuring the new identity was both impactful and inclusive.

The creative concept, “Bridging the Gap,” was inspired by LifeArc’s unique mission: translating academic research into tangible healthcare solutions such as therapeutics, diagnostics, and scientific platforms. With a focus on underserved areas like microbial resistance, childhood cancer, and rare diseases, LifeArc’s work is driven by patient needs. We captured this essence by integrating the idea of “bridging the gap” into the design, starting with the logo, to reflect their mission of turning scientific discovery into life-changing impact.