Whilst at tothepoint, we developed a distinctive campaign identity built around seven simple icons representing core challenges: safety at sea, food security, digital systems, sustainability, infrastructure, skills development, and public understanding of risk. A fresh, vibrant visual style translated their strategy into an accessible narrative, making complex issues easier to grasp.

The strategy laid the foundation for communicating these challenges, and we created an engaging, stand-out brochure to convey their vision and key messages. Designed to launch at their international conference in October, the final printed piece and supporting materials helped share their story with a global audience.

The Lloyd’s Register Foundation’s International Conference is one of the world’s leading thought leadership summits on safety and risk. It brings together visionary thinkers, business leaders, innovators, and policymakers to explore the best ways to make the world a safer place.