LRF World Risk Poll
- campaign identity
- social media
- infographics
The Lloyd’s Register Foundation’s World Risk Poll offers the first-ever global perspective on the risks people face, drawn from interviews with over 150,000 individuals across 142 countries. This includes areas where little to no official data exists, yet reported risks remain alarmingly high.
By understanding how people perceive and experience risk, businesses, NGOs, regulators, researchers, and policymakers can take meaningful steps to save lives and help communities feel safer.
The World Risk Poll is conducted in four waves over eight years, with tothepoint collaborating with the Lloyd’s Register Foundation to integrate each new set of findings into impactful communications and visual narratives.
In October 2020, the Lloyd’s Register Foundation launched the World Risk Poll, the first global study of worry and risk across the world, conducted by Gallop. We at tothepoint began our branding for the poll by designing a new set of themed icons and animations to support the poll and its insights based on 10 perceptions of risk around the globe.
The Lloyd’s Register Foundation World Risk Poll is the first global study of worry and risk across the world.
