Monster Invasion
- campaign identity
- social media
All work done at tothepoint and had input by the team
Croydon BID continues to bring creativity to the town centre with eye-catching campaigns that encourage visitors to explore, shop, and dine. One standout project featured a series of towering inflatable monsters, designed in collaboration with Designs in Air, creating an unforgettable visual spectacle across eight locations.
As part of our ongoing work with Croydon BID, we developed a campaign logo, social media templates, and lamp post wraps to promote the installation. The trail of giant creatures, some reaching 7.5m high, became a must-see attraction, especially when illuminated at night, drawing in crowds and boosting local engagement.
