New Capital
- branding
- guidelines
- logo design
- web design
- microsoft templates
- infographics
All work done at tothepoint and had input by the team
At tothepoint, we’ve worked with EFG and New Capital for many years. We were tasked with rebranding New Capital, simplifying their mark by refining the segments within the “C” and using them as a key graphic element across brand collateral.
The refreshed color palette distinguishes New Capital from EFG, while the refined circle segments add a dynamic yet sophisticated touch—framing imagery, creating subtle gradients, and bringing the brand to life.
guidelines
