I shaped the brand’s identity around a childlike appearance to reflect who Thrive Explorers is for, crafting the website, and developing merchandise and social media campaigns. Every element reflects a playful, childlike spirit — from hand-drawn illustrations to textured graph paper backgrounds.

The goal was to capture the wonder of discovery through visuals that spark curiosity and warmth. By blending fun, approachable design with thoughtful messaging, Thrive Explorers became a vibrant space where imagination thrives, and every child feels celebrated.